Youssef
ConsultationsPlanning a rug for your room, sizes, colours, what fits. Bring your doubts.
Our story
We make rugs. We don't flip them.
Our family has been weaving wool rugs in the High Atlas for more than fifty years. In that time, the market around the craft went strange: rugs started leaving Morocco through layers of middlemen, the weavers' names came off the work, and "authentic" turned into a word on a catalogue page.
KeshRug exists to put both ends of that right. The craft, valued the way skilled work deserves, with the women who weave paid properly for it. And you, on the other end, able to order a one-of-one handmade rug with real confidence: made just for you, and, when it's made to order, shown to you finished, in a photo, before it ships.
We can promise that because we're not resellers guessing at what's in the box. We make the rugs, our looms, our wool, weavers we know by name, so we never have to ask you to take our word for anything. We can show you.
Where we come from
Fifty years at the loom.
KeshRug is the newest name on an old family craft, five decades of wool, looms and knots, passed down long before anyone thought to put a rug on the internet. Simo started KeshRug in 2019 not to change any of that, but to change how it reaches you: real sizes, honest photos, a clear price, and a person who answers.
My grandmother spent almost a year on one rug. A few knots a day, every day, and more on some days than others depending on the kind of day it was. It wasn't for sale, it was for us. I didn't think about it at all as a child. It was the floor. We ate on it, argued on it, slept on it in summer when the house was too hot to be anywhere else. Twenty years of that. Then she died, and I grew up, and one day I looked at the rug properly and understood what I'd been walking on. A year of one woman's life. Her good weeks are in there and so are the bad ones, if you know where to look for the change in tension.
That's why this exists.
Facts, plainly
The record so far
- 2002 Making rugs since
- 242+ Buyer reviews
- 4.91/5 Average rating
- 0 One-star reviews
A named human, for everything.
No ticket numbers, no "valued customer." Whatever you need, there's a person whose actual job it is:
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Anas
Returns & resolutionIf anything isn't right when it lands, Anas sorts it plainly, without a script.
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Amine
Trade & designersSwatches, client specs, provenance files, Amine talks shop, zero flattery.
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Amal
Joining the teamWeavers and makers who want to work with us start with Amal.
And when something's genuinely wrong, Simo answers directly.
On price
Fair, not fake.
We charge what it honestly costs to knot a rug by hand, the wool, the weeks at the loom, above-market pay for the person tying the knots, and enough left to keep doing it right.
No markup theatre, no invented "compare at" prices, no sale that never ends. The number you see is the honest one, and it stands.
Don't take our word for it
See what 350 buyers told us.
Or go straight to the part where a rug gets made for your room.