Liking everything is the hardest way to buy one rug. So here's the whole decision, in order: new or found once, calm or colour, and the size that fits. Answer honestly — the rug chooses itself.
This is the biggest fork, and there's no wrong side of it. It's about your room, your timing, and your taste for stories:
Woven for you on our looms over 3–4 weeks — your exact size to the centimetre, your colours in real wool. Before it ships, you approve a photo of the finished rug. It leaves only when you say so.
A real vintage piece, found by us, professionally washed, and described honestly — wear and all. It exists exactly once, and it ships now.
Our rugs come in two characters. Most people know theirs within one scroll:
An ivory ground of deep, soft pile with simple dark line work across it. It doesn't decorate a room so much as quiet it — the rug your feet remember and your eyes rest on.
At home in calm rooms: minimalist, Japandi, Scandinavian — anywhere neutrals do the talking.
Shop Beni Ourain
Warm reds, oranges and pinks in patterns that follow the weaver's mood more than any rulebook — no two ever repeat. You'll know a Boujaad by its colour before you know it by its name.
At home in warm, collected rooms: bohemian, eclectic, colourful — anywhere the room already has opinions.
Shop Boujaad
Can't tell which you are? Look at your sofa. Grey, white or beige — you're probably a Beni person. If your room already owns some colour, a Boujaad will walk in like it lives there.
Room by room, rule by rule — front legs on, chairs stay on, size up when torn — it's all in the Size Guide. And if your room is an odd one, we weave to the centimetre.
Open the Size GuidePick colours from what's already there — walls, sofa, floor — not from a trend. And never decide off a screen: order a swatch and hold the real wool first. Screens lie about colour. Wool doesn't.
Our wool & colours