Vacuum gently
Suction only, no beater bar. Once a week is plenty.
Our craft
We can show you every step. So we do.
High Atlas wool, natural dyes, knots tied by hands we know, and a two-wash finish under the sun. This page is the whole process, in order, nothing hidden.
Wool all the way through.
Every rug we make is 100% High Atlas wool — sheep that live at altitude grow denser, springier fleece. We buy it washed and choose it ourselves, batch by batch, before a single knot is tied. A rug takes about three kilos of it per square metre.
Real wool keeps its lanolin — the natural oil that gives it a low glow and shrugs off dirt. It's also why no photo ever quite captures the colour, and why we'd rather send you the wool than promise you a pixel.
No blends, no viscose, no "wool-touch" anything. If it's a KeshRug, it's wool all the way through — pile and foundation both.
Our wool & colours
Dyed by nature, not by shortcut.
Our colours come from natural dyes — the slow way, the way this craft has coloured wool for generations. The colour soaks into the fibre instead of sitting printed on top, which is why it wears in rather than wearing off.
Natural dye has a temperament: shades shift slightly batch to batch, and that's part of what makes a handmade rug look alive instead of manufactured. If you need to be sure of a colour, don't trust your screen — hold the real wool first.
Knot by knot, on looms we own.
There's no factory and no catalogue. Your rug goes on one of our own looms, and our weavers tie its knots by hand — around five thousand of them in every square metre. Big rugs take more than one pair of hands; every pair belongs to someone we know by name.
Made to order, your rug follows the design you agreed — your size to the centimetre, your colours. Our freestyle pieces, like Boujaad and Azilal, are the opposite kind of honest: the weavers work the pattern out at the loom, which is why no two ever repeat.
A square metre takes two to four days at the loom. That's why a rug takes 3–4 weeks depending on size — not a delay, just the knots being tied. For you.
Washed twice. Then the sun does the rest.
A rug off the loom still carries loose fibre, dust, and spinning oil. Ours are washed twice — water, pressure, and brushes, no harsh chemicals — then dried flat under open sky. Vintage pieces get exactly the same treatment before we ever photograph them.
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1
First wash. Loose fibre and loom dust out. The pile opens up and settles.
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2
Second wash. Colour-checked, brushed with the pile, rinsed until the water runs clear.
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3
Sun-dried. Dried flat in mountain air. What arrives smells like wool, not a warehouse.
By the numbers
What a square metre honestly takes
Handmade isn't a mood — it's arithmetic. This is what's in every square metre of a KeshRug:
- ~5,000 Knots, tied by hand
- ~3 kg High Atlas wool
- 2–4 Days at the loom
Multiply by your rug's size, and that's the 3–4 weeks explained
Wool is easier than you think.
A new wool rug releases a little fibre at first — that's real wool doing its settling, and it stops within weeks of gentle vacuuming. Across 350+ reviews, shedding complaints are effectively zero. After that, wool mostly looks after itself: lanolin resists dirt, the pile springs back, and the colours are in the fibre, not printed on it.
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Don't shampoo it
Wool cleans like hair, not like carpet. Blot spills, never scrub.
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Kids and pets welcome
Dense hand-knotted pile takes real life. It's a floor, not an heirloom in a case.
The last step, always
It ends with a photo, not a hope.
When a made-to-order rug comes off the loom, washed and dried, we photograph it — the full rug, the pile up close, the colour in daylight — and send it to you before it goes anywhere.
Take your time with it. Ask for more angles if you want them. It ships only when you say so.
Nothing ships until you're happy. That's the whole idea.
Now you've seen it
Have one made for your room.
Your size to the centimetre, your colours in real wool — made by the hands you just read about.