Choose a starting point
Every design can become yours.
Tap the wool colours, then customise every axis on the product page.
Slant Stride – Zebra Stripe Wool Rug
Made to order · your size
from $290.00
Arc Stride – Zebra Stripe Wool Rug
Made to order · your size
from $290.00
Double Stride – Zebra Stripe Wool Rug
Made to order · your size
from $290.00
Long Stride – Zebra Stripe Wool Rug
Made to order · your size
from $290.00
Brush Stride – Zebra Stripe Wool Rug
Made to order · your size
from $290.00
Berber Beni Ourain Rug – beni ourain moroccan rug, moroccan shag rug, Handmade Wool Rug
Made to order · your size
from $312.00
Orange Moroccan Beni Ourain Rug – boho area rug, moroccan shag rug, Handmade Wool Rug
Made to order · your size
from $312.00
Pink Beni Ourain Rug – moroccan berber rug, moroccan rug carpet, Handmade Wool Rug
Made to order · your size
from $312.00
Moroccan rug Pink - Beni Ourain Rug – boho style rugs, custom made area rugs, Handmade Wool Rug
Made to order · your size
from $312.00
Woven to the centimetre
Same design. Your size.
A rug should not almost fit. Choose a preset or give us your exact width and length.
Not sure what fits? Front legs of the sofa on the rug, a hand's width of floor at the edges.
Read the size guide
From our loom to your door
Follow the knot.
Scroll, and the knot travels the road your rug takes
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On the loom
Wool dyed, loom warped — 3–4 weeks of knots, a few centimetres a day.
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In your inbox
The loom writes home — progress photos arrive by email.
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Your approval
The finished rug, photographed for you. Nothing leaves until you reply.
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On its way
Rolled, wrapped with its certificate, tracked to your door.
Pet approved
In very good company
The most honest approval.
No styling instructions. Just their homes, their rugs, and the pets who made themselves part of the picture.
A few of our favourite housemates
From wool to home
Strength, measured in knots.
A KeshRug carries about 2000 knots per square metre, each one tied by hand, each row beaten down tight against the last before the next begins. That density is the rug's skeleton: it's why the pile stands instead of flattening, why edges hold their line for decades, and why real hand-knotted wool barely sheds, every fibre is anchored, not glued. Density isn't a luxury spec. It's simply what happens when someone ties a rug slowly enough to tie it properly.
Softness, earned in water.
Off the loom, a rug is strong but stiff, the wash is what wakes it up. Each rug is washed 2 times and dried in open air, and the water does two things at once: it opens the pile so every knot blooms to full thickness, and it rinses the wool down to its lanolin, the natural oil that gives real wool its low glow and that almost-buttery feel underfoot. The softness our buyers call "plush, squishy, cuddly" isn't added. It's uncovered.
Still choosing a direction?
Sixty seconds, and we'll point you home.
Five visual questions. No email gate. A practical starting point for your room.